WORKS
ABOUT
PLAY
[AN • ARCHIVE • OF • AL:]
[CREATIVE DIRECTION • PRODUCT:]
He leverages marketing strategies and microinteractions to enhance the end user experience.
Previously at Lazard.
uses AI and motion to make businesses move.
He enhances the client experience through marketing strategies to microinteractions.
[LAZARD • 2026:]
Introducing motion for dynamic data visualization.
[CONTEXT • 2025:]
Building trust through engaging content and UX.
[RIPL • 2025-:]
Designing for swimmers, down to the split second.
[PENN CLASS BOARD • 2023-:]
Innovating on traditions for the c/o 2027.
[PATH@PENN • 2025:]
Introducing features in redesigning registration.
[O-CHEM-ON! • 2024:]
Gamifying my battle against o-chem.
[PENN APPÉTIT • 2023-24:]
Leading the creative direction of a feast for the eyes.
[FREELANCING • 2025-:]
Directing and framing the world through my lens.
[GAME • 2024:]
Leading creative direction for a feast for the eyes.
RESUME.
ABOUT.
PLAY.
alee15@sas.upenn.edu