[AN • ARCHIVE • OF • AL:]

aarchival

[CREATIVE DIRECTION • PRODUCT:]

Aaron Lee

[

]

shapes product vision

and brand expression through AI, motion, and interaction design.

He leverages marketing strategies and microinteractions to enhance storytelling and the end user experience.

Previously at Lazard.

[CREATIVE DIRECTION • PRODUCT:]

Aaron Lee

[

]

shapes product vision

and brand expression through AI, motion, and interaction design.

He leverages marketing strategies and microinteractions to enhance storytelling and the end user experience.

Previously at Lazard.

[BRANDING • PRODUCT:]

Aaron Lee

[

]

shapes

brand and product vision with AI, motion, and interaction.

He leverages marketing strategies and microinteractions to enhance storytelling and the end user experience.

Previously at Lazard.

[LAZARD • 2026:]

Pitchbooks Off the Page

Introducing motion for dynamic data visualization.

[CONTEXT • 2025:]

AI vs. Today's Attention Economy

Building trust through engaging content and UX.

[RIPL • 2025:]

Time to Make a Splash

Designing for swimmers, down to the split second.

[PENN CLASS BOARD • 2023-:]

Penn-ing School Spirit

Innovating on traditions for the c/o 2027.

[FREELANCING • 2024-:]

The Art of Focus

Directing and framing the world through my lens.

[LAZARD • 2026:]

Scaling the Sale of SYZ

Leveraging AI to person-alize product and sales.

[PATH@PENN • 2025:]

Paving a New Path@Penn

Introducing features in redesigning registration.

[O-CHEM-ON! • 2024:]

Orgo or Go

Gamifying my battle against o-chem.

[PENN APPÉTIT • 2025:]

Serving Up Spreads

Leading the creative direction of a feast for the eyes.

[LAZARD • 2026:]

Pitchbooks Off the Page

Introducing motion for dynamic data visualization.

[CONTEXT • 2025:]

AI vs. Today's Attention Economy

Building trust through engaging content and UX.

[RIPL • 2025:]

Time to Make a Splash

Designing for swimmers, down to the split second.

[PENN CLASS BOARD • 2023-:]

Penn-ing School Spirit

Innovating on traditions for the c/o 2027.

[FREELANCING • 2024-:]

The Art of Focus

Directing and framing the world through my lens.

[LAZARD • 2026:]

Scaling the Sale of SYZ

Leveraging AI to person-alize product and sales.

[PATH@PENN • 2025:]

Orgo or Go

Introducing features in redesigning registration.

[O-CHEM-ON! • 2024:]

Orgo or Go

Gamifying my battle against o-chem.

[PENN APPÉTIT • 2025:]

Serving Up Spreads

Leading the creative direction of a feast for the eyes.

[LAZARD • 2026:]

Pitchbooks Off the Page

Introducing motion for dynamic data visualization.

[CONTEXT • 2025:]

AI vs. Today's Attention Economy

Building trust through engaging content and UX.

[RIPL • 2025:]

Time to Make a Splash

Designing for swimmers, down to the split second.

[PENN CLASS BOARD • 2023-:]

Penn-ing School Spirit

Innovating on traditions for the c/o 2027.

[FREELANCING • 2024-:]

The Art of Focus

Directing and framing the world through my lens.

[LAZARD • 2026:]

Scaling the Sale of SYZ

Leveraging AI to person-alize product and sales.

[PATH@PENN • 2025:]

Paving a New Path@Penn

Introducing features in redesigning registration.

[O-CHEM-ON! • 2024:]

Orgo or Go

Gamifying my battle against o-chem.

[PENN APPÉTIT • 2025:]

Serving Up Spreads

Leading the creative direction of a feast for the eyes.