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OVERVIEW
THE CHALLENGE
MARKET RESEARCH
FINAL PRODUCT
REFLECTION
CONTEXT
Presenting an Agent For Presentations
Presenting an Agent
For Presentations
Context is an AI-agent that generates deliverables to speed up one's workflow. I used motion to onboard users and gain their trust before their first user journey.
Product: enhanced UI to make the wait feel more transparent
Growth: onboarded users via short-form content highlighting product features and user flow
Context is an AI-agent that generates deliverables to speed up one's workflow.
I used motion to onboard users and gain their trust before their first user journey.
Product: enhanced UI to make the wait feel more transparent
Growth: onboarded users via short-form content highlighting product features and user flow
Context is an AI agent that generates deliverables to speed up one's workflow.
I used motion to onboard users and gain their trust.
Product: enhanced UI to make the wait feel more transparent
Growth: onboarded users via short-form content highlighting product features and user flow
In today's attention economy, we have about 15 seconds to make an impression.
Presentation matters—especially for a presentation-building agent.
In today's attention economy, we had 15 seconds to make an impression.
Presentation matters—especially for a presentation-building agent…
OVERVIEW
When AI Deep
Research Takes Time
The AI was doing complex, multi-step work, but all users saw was a “deep research” module.
When users don’t know if something will take 10 seconds or 10 minutes, they leave. It’s a huge drop-off risk.
OVERVIEW
When AI Deep
Research Takes Time
The AI was doing complex, multi-step work, but all users saw was a “deep research” module.
When users don’t know if something will take 10 seconds or 10 minutes, they leave. It’s a huge drop-off risk.
How might we make the process more transparent to build trust and keep our users coming back?
How might we make the process more transparent to keep our users coming back?
THE CHALLENGE
When the "S" in "Start-up" Stands For Sprints
The "S" in start-up
stands for sprints.
We had 2 weeks to implement this change.
We initially thought bars for every module would clearly show what was completed (and what wasn't).
However, users found it distracting and confusing.
Instead, we made the progress bar disappear upon completion, shifting the focus on the current task.
Building Around an Ever-Changing UI
During my internship, Context was in beta, meaning its UI was constantly changing. We therefore had to navigate future-proofing this feature.
MARKET RESEARCH
Our Competitors' Progress Visualization
Our Competitors'
Progress Visualization
OpenAI:
streamed text output to provide sense of continuous progress
streamed text output to provide sense of continuous progress
streamed text output to provide sense of continuous progress
Gemini:
collapsible, dynamic loader outlining each step
collapsible, dynamic loader outlining each step
collapsible, dynamic loader outlining each step
With Context already integrated with other apps (e.g. Slack, Google Drive, etc.), it could connect with their users like no other, especially with novel features.
Audio Cues to Grab Attention
Hear us out!
We created audio-visual cues (a gentle chime) to welcome the user back.
Not only would this grab their attention, it would also eliminate cognitive load of waiting on our agent.
We created audio-visual cues (a gentle chime) to welcome the user back.
FINAL PRODUCT
FINAL PRODUCT
Implementing the following product these final results:
Implementing the following product yielded these final metrics:
35%
35%
35%
increased return rate
increased
return rate
15s
15s
15s
increased wait time
increased
wait time
Designing For Growth
Product isn't just limited to UI; there are other ways to onboard the user, too!
We leaned into brain-rot for our target audience, designing for growth while clarifying our product.
I designed assets for short-form content leading to:
Product isn't just limited to UI; there are other ways to onboard the user, too!
We leaned into brain-rot, and I designed assets for short-form content, which led to:
Product isn't just limited to UI; there are other ways to onboard the user, too!
We leaned into brain-rot, where I designed assets for short-form content, which led to:
30%
30%
30%
decrease in ad turnaround time
quicker ad turnaround
decrease in ad
turnaround time
REFLECTION
For Context: Design is Non-Linear
For Context:
design is non-linear
Given the short turnaround and limited resources we had, I learned that:
01
Good UX design isn't always textbook.
Good UX design
isn't always textbook.
It's not always about affinity mapping, but rather when to adapt, when to SPRINT, and when to validate instincts with demonstrated user behavior.
It's not always about affinity mapping, but rather when to sprint and validate instincts with demonstrated user behavior.
It's not always about affinity mapping—rather, when to validate instincts with real user behavior.
02
Microinteractions matter.
Simple features like a progress indicator do LOADS for transparency, trust, and long-term use—reflected in A/B testing.
Simple features like a progress indicator do LOADS for trust and long-term use—reflected in A/B testing.
Simple features do LOADS for trust and transparency—reflected in A/B testing.
03
Build for the long-term.
Consider building for assets, but function as well; users actually spent longer waiting without the progress bar, BUT those who saw the progress bar were far more likely to return and complete the flow.
Consider the future, not just for assets, but for function; shorter waits, but more patience/loyalty.
Consider the future, not just for assets, but for function; shorter waits, but more patience/loyalty.