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CONTEXT

OVERVIEW

CONTEXT

CONTEXT

AI Chart Imagery, Animated

I introduced AI and motion graphics to facilitate digestion and engagement of content.

I used AI Imagery for data visualization, such as for the Global Mid-Year Outlook and Behind the Headlines campaigns.

With the feedback of my VP Design and Head of Design, I generated imagery based on geography unique to each region. I proposed an aerial lens for a "new angle" on our outlook.

I also introduced a vertical social video template to help promote our campaigns.

We elevated our talking head videos from quick iPhone prop-ups to high-quality shoots, overlayed with motion graphics to gain and maintain our audience's attention.

I also introduced a vertical social video template to help promote future campaigns.

We elevated our talking head videos from quick iPhone prop-ups to high-quality shoots, overlayed with motion graphics to gain and maintain our audience's attention.

I also introduced a vertical social video template to help promote our campaigns.

We elevated our talking head videos from quick iPhone prop-ups to high-quality shoots, overlayed with motion graphics to gain and maintain our audience's attention.

BEFORE

AFTER

3.2x

3.2x

3.2x

engagement on LinkedIn
(compared to past talking head vids)

engagement on LinkedIn
(compared to past
talking head vids)

engagement on LinkedIn
(vs. talking head vids)

92%

92%

92%

reduction on asset
production time

reduction on asset production

BEFORE

AFTER

Finally, I assisted with site architecture, building off existing UX components to make the site more interactive than in previous years.

Due to the way the site was built (from an agency), I worked with the digital and channel marketing teams to improvise and utilize preexisitng components for a sprint.

2.1x

2.1x

2.1x

time spent on site,
driving further engagement
(compared to past Outlooks)

time spent on site
(vs. past Outlooks)

I also introduced and templatized new forms of media for social (such as .gifs for LinkedIn); my work yielded:

167%

167%

167%

increased engagement
(compared to static imagery)

increased
return rate

NEXT WORK

[CONTEXT • 2025:]

AI vs. Today's Attention Economy

Building trust through engaging content and UX.